.YOU MAY not know it, but different fonts bring about various feelings. Serif typefaces, with little movements by the end of letters, are usually found in manuals and papers. They appear credible and reliable. Sans serif font styles, which appear, can easily show up present day and informal. Aesthetic uniformity gives audiences a sense that they recognize where they stand up it aids to create trust. When it comes to The Business analyst, it sets the tone for our news.