.NEARLY ONE BILLION individuals are directing their enact India's basic election. It is actually the biggest autonomous exercise in record-- as well as might likewise be actually the best costly. Investing is anticipated to reach out to 1.35 trn rupees ($ 16bn), according to the Centre for Media Studies (CMS), an Indian charitable. That would be actually greater than double the volume spent in the previous vote-casting in 2019 as well as even go beyond the money sprayed in The United States's governmental election in 2020. Why do Indian political events invest such substantial amounts?